With Focus Trained on Marketers’ Needs, Partnerize Introduces Exclusive Partnership Growth Index™.

Feb 23, 2021
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Partnerize is pleased to announce findings from its newly created Partnership Growth Index™. Collective data from the Americas, EMEA, and APAC (including Australia) regions reported a year-over-year (YOY) average revenue increase of 66% for the week ending February 13th with the six-week trailing average increasing 80% (YOY). The Partnership Growth Index™ represents the continued and global evolution of the Affiliate Marketing Sales Index previously introduced as the first index for the category under the acquired Pepperjam brand.

As a hub of digital commerce, Partnerize is in the unique position to deliver insights that will help global brands, partners, and the broader industry navigate through times of uncertainty and beyond. These periodic indices serve to assist marketers as they confront both near-term and long-term challenges and will give them the tools they need to foster profitable growth.

Divided into three region-specific reports, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare and optimize their partnership programs published in the Partnership Growth Index™.

Regional findings from the reports include:

The Americas
-Revenue Growth: Increased 93% (YOY)
-Six Week Revenue Trailing Average: Increased 113% (YOY)
-Average Order Value (AOV): Increased 27% to $116 (YOY)
-Mobile represented 25% of revenue generated during the reporting period

APAC
-Revenue Growth: Increased 53% (YOY)
-Six Week Revenue Trailing Average: Increased 65% (YOY)
-Average Order Value (AOV): Increased 42% to $122 (YOY)
-Mobile represented 38% of revenue generated during the reporting period

EMEA
-Revenue Growth: Increased 53% (YOY)
-Six Week Revenue Trailing Average: Increased 63% (YOY)
-Average Order Value (AOV): Increased 19% to $62 (YOY)
-Mobile represented 31% of revenue generated during the reporting period

“The performance of the partnership channel through mid-February provides us with a positive outlook into 2021,” said Matt Gilbert, CEO of Partnerize. “Consumer buying habits are continually changing as we progress through the effects of the global pandemic. With more and more people utilizing the internet for their buying journey, the Partnership Growth Index ™ is an invaluable tool for marketers to lean on so they can take advantage of opportunities and trends as they arise. Not only do these reports offer great visibility in short-term performance, but also long-tail trends that can show a repeatable pattern of behavior and activity in the partnership channel that can be harnessed and used to create operating leverage within the marketer’s mix.”

The Partnership Growth Index™ measures same-store sales activity across all major industries, excluding travel, directly attributable to partnerships in 2021 in comparison to the same period in 2020. An analysis of brand performance on the Partnerize platform helps understand key trends including revenue, commission, conversion attributes and customer behavior. The Partnership Growth Indices can be accessed at https://go.partnerize.com/partnership-growth-index-hub.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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