[eBook] The Rise and Fall of Affiliate Networks.

May 5, 2021
Share on facebook
Share on twitter
Share on linkedin
Share on email

Affiliate marketing works, there is no denying that. By 2022, it is expected to be a $8.2B industry. There are still brands, however, that are hesitant to give their brand’s integrity to a third party despite the many regulations and safeguards that have been put into place that protect
it. Some brands do not think about affiliate as a critical component of their overall marketing mix: due in large to not having in-house resources and expertise to tell them how to interpret it. They may also fail to see the value because they haven’t invested enough time into learning the channel. They’re often taxed with doing more with less, and unless affiliate marketing can prove its efficiency and automation, it becomes a drain on resources, and ultimately deprioritized.

Brands need the ability to track their dollars. They need to see where specific publishers contributed during the nonlinear customer journey and to analyze reports to make sense of what’s happening. This is where affiliate marketing actualizes itself as a manageable channel with real value and real metrics to back up that value. In other words, it’s time to bring affiliate marketing into the 21st century so it can be a modern, viable component of your overall marketing mix.

Because of the pay-for-performance model of pricing, affiliate still offers value that no other channel can. For that reason, it is a powerful channel both on its own, and when used to leverage other digital channels. Affiliate marketing should no longer be on its own, operating on the side with a spread-it-thin-everywhere strategy that hopes for the best outcome. Instead, brands should be able to incorporate affiliate marketing into a full cross-channel strategy where the right publishers are matched with the right advertisers to get intentional results, and every incremental touchpoint that influenced the customer should be rewarded for their contribution to the sale.

Download our eBook: The Rise and Fall of Affiliate Networks to learn exactly how this soon to be $8.2B industry fits into your digital marketing mix and why working with the right affiliate solution provider can make all the difference.

 

 

 

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

Subscribe to our blog