STREAM NOW: Why Marketers Need to Pivot to Partnerships to Survive

Feb 3, 2021
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There is little argument over whether the dynamics of the marketing game have shifted. They have. In fact, they’ve shifted considerably over the past few years alone. Thanks to an ability to toggle between multiple devices and a sharp increase in both consumer experience and expectation, more than ever before, we’re living in a time where the path to purchase is clearly controlled by the consumer.

And this shift in control presents very real challenges to marketers. Chief among these challenges is marketers’ ability to maintain omnipresence in this path without haemorrhaging money to afford the ever-rising costs to stay in play in traditional pay-for-access channels. Smart marketers understand that these costs are simply unsustainable and the smartest marketers understand that in order to stay in play, they need a performance channel that offers diversification, scale, and automation—all on a pay-for-outcome basis. The solution to these challenges presents itself by way of the partnership and channel and to better illustrate this, look to a recent Gartner survey that indicates more than 65% of CMOs expect budgets to increase for affiliate and partner marketing in 2021.

Want to learn more? Stream a conversation between Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence and Matt Gilbert, CEO of Partnerize, about what’s happening in the affiliate marketing space and its intersection with partnerships. Begin streaming here to learn why—in an ever-changing digital climate—marketers need to pivot to partnerships, the critical role content, influencers, and publishers need to play, and how marketers will gain value from affiliate programs as they enter this new normal.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

CMO, RevLifter

2

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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