SmarterTravel sees 65% Growth in New Partner Program Using Partnerize.

Sep 20, 2018

Marketing Director - Americas

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These days nobody plans a vacation without doing extensive research into flights, hotels, local attractions, restaurants, etc., with an eye for finding the best value. According to Google Insights, only 9% of U.S. travelers “always” know what brand they want to book with prior to researching. That leaves the majority of travel-seekers available to be influenced by bloggers, influencers, and great deal offers. Thusly, rich content rules the travel world.

SmarterTravel has been delivering expert travel tips, inspiring destination stories, and timely travel news to passionate travellers since 1998. With multiple brands including Airfarewatchdog, BookingBuddy, and Jetsetter – and expansive online reach – they saw a greater opportunity to monetize their much sought-after content through partnership.

To that end, they recently launched their SmarterAds program for travel publishers, leveraging the Partnerize platform. Since launch, enrollment in the SmarterAds program has far exceeded expectations as many travel publishers move quickly to capitalize on this lucrative new revenue stream.

In the first months after launch, the program grew by 65%, and reduced partner onboarding time by 50%. Another quick benefit for SmarterTravel was decreased operational resources by using a consolidated platform with real-time reporting and richer partner insights.

SmarterAds is a turnkey self-service solution designed to enable travel publishers of all sizes to monetize their traffic through a suite of monetization products. By participating in this B2B partnership program, travel publishers can add revenue-driving solutions, such as flight and hotel search or native content recommendations, to their pages quickly and easily, and get paid faster than other industry offerings.

Partnerize enables SmarterTravel to cultivate direct relationships with travel publishers, simplifying and speeding up the process of onboarding and implementation. It also ensures that SmarterTravel and its partners gain access to real-time data and insights to understand which programs and offers are driving more bookings.

As part of the SmarterAds program, the parties are sharing visitor data in order to deliver customized messages and offers based upon where a visitor is in the path to purchase journey. The SmarterAds program leads the industry with its breadth of partner programs and models that span the consumer online travel journey. Many companies are broadening their definition of the partner channel as they forge new ways of working with other companies for mutual benefit. New models and payment structures like SmarterAds are helping accelerate this already fast-growing industry.

“Strategic partnership programs like SmarterAds give companies new ways to create value, especially in the competitive industry of travel,” said Malcolm Cowley, Co-founder and CEO of Partnerize. “We’re excited to see SmarterTravel leverage the flexibility of our platform to optimize their program and drive growth.”

Check out MediaPost’s coverage of the announcement, and for even greater insight into the success of this program, download our SmarterTravel case study.

Director of Sales Operations

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SVP and Head of Partnerships

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Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

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Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

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Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

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Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

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CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

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Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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