Simon Quick looks at Amazon's impending launch into Australia and discusses why it's not all bad news for Australian retailers.
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The focus on online sales is as important as ever for Australian retailers. Alix Satchell looks into 3 ways retailers can measure ROI with brand partnerships.
Online to offline measurement will be increasingly important for any company with physical retail locations that generate significant revenue offline.
To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity in 2015 & 2016.
Black Friday and Cyber Monday were huge this year - we looked at the real-time data in our data warehouse and compared partner marketing activity on both dates.
Black Friday drove major partner marketing activity on the Performance Horizon platform with almost 10 M conversions occurring in over 53 unique currencies.
For retailers who have taken control of their partner and affiliate marketing programs, it can be daunting to execute a successful Black Friday strategy.
For fashion brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.
Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize.
One category at the 7th Annual StarTrack Online Retail Industry Awards drew attention to a topic of utmost importance for every brand: mobile commerce.
We hosted an educational seminar featuring adidas, Visa, Quidco, and Performance Horizon. Here are some performance marketing takeaways for retail.
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