The focus on online sales is as important as ever for Australian retailers. Alix Satchell looks into 3 ways retailers can measure ROI with brand partnerships.
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As brands embrace “digital transformation” in 2017, the performance marketing landscape continues to evolve. We identified a few trends to keep an eye out for.
Online to offline measurement will be increasingly important for any company with physical retail locations that generate significant revenue offline.
At ASW, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of expanding performance-based partnerships globally.
For publishers, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
For travel brands, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity in 2015 & 2016.
Black Friday and Cyber Monday were huge this year - we looked at the real-time data in our data warehouse and compared partner marketing activity on both dates.
Black Friday drove major partner marketing activity on the Performance Horizon platform with almost 10 M conversions occurring in over 53 unique currencies.
For retailers who have taken control of their partner and affiliate marketing programs, it can be daunting to execute a successful Black Friday strategy.
With the emergence of new channels and marketing partners, it's critical to outline what success and measurement looks like an a mobile-first world.
For travel brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
Our educational event on the bleeding edge of partner marketing featured speakers from LiveRamp, Universal Basket Silicon Valley Bank, and Performance Horizon.
Last week at PMI: London, we learned about the past, present, and future of partner and affiliate marketing and the increasingly complex industry.
We compare articles from 2015 and 2016 that predicted what digital marketing trends would be big in the coming year and evaluate how things have progressed.
There's no doubt that data and technology are key drivers of marketing success. Here are some key tips marketers can implement to remain in the know.
For fashion brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
The Great North Snowdogs Trail is an interactive public art event and fundraiser organized by St Oswald's Children's Hospice in conjunction with Wild in Art.
For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.
There are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.
The affiliate marketing channel is evolving into digital partner marketing, and technology is aiding in its development.
Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize.
Digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.
In today's complex digital partner marketing landscape, migrating and onboarding thousands of partners can be painful without the right technology and support.
Has your affiliate marketing program stalled? Here are three possible reasons and ways to put the focus back on driving margins and growth.
For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives.
Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes.
Booking APIs that are changing where and how consumers book travel. They are also changing performance marketing for the entire travel industry.
Performance Horizon exhibited at the Great North East Tech Talent jobs and skills fair to educate talent on what it's like to work in performance marketing.
The Performance Horizon team celebrated achievement and innovation alongside other industry leaders at the annual Performance Marketing Awards in London.
The marketing department is rapidly shifting from cost to profit center, and performance marketing is fast becoming the priority.
We work across more than 214 countries and territories, offering both local expertise and global capabilities. Get in touch to learn more or follow us to stay informed.
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