Performance Marketing Review: Pinterest Revives Affiliate, UK Travel.

May 16, 2016
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We kick off each Monday with a roundup of industry news, reports and insights of interest to performance and digital marketers. Here are a few recent items to peruse while you start your day.

Pinterest lifts affiliate link ban, rolls out network

As Media Post Search Marketing Daily reports, Pinterest brought affiliate marketing back after banning it more than a year ago to prevent link abuse. The decision will likely draw marketers back to Pinterest and increase user participation. Visual-driven social networks like Instagram continue to gain popularity and “the move to bring back revenue sharing through an affiliate network creates one of several signals that Pinterest remains serious in growing the company worldwide.”

U.K. travelers say booking sites are one of their most important channels for trip research and booking

Travel site Skift shares five charts from an Expedia Media Solutions / comScore survey that shows how UK travelers plan trips online – important info for businesses in the travel sector. One interesting highlight: “U.K. travelers’ booking-site usage declines the closer they get to transacting, when hotel and airline websites become more top-of-mind. However, online travel agencies like Expedia.com and Booking.com remain one of the most utilized online channels for booking travel.” The survey also shows that U.K. travelers prefer to book through mobile browsers instead of mobile apps.

Don’t let a fixation on data let you lose sight of what’s truly important

Marketing Land columnist Scott Rayden warns marketers to not let a fixation on data let them lose sight of what’s truly important: connecting with customers. Data-driven marketing is a reality for any modern marketing department, as it should be. But Rayden believes that the scales can tip too far to the data side – especially with performance marketing – and lead to campaigns that fail to reach consumers on an emotional level. He advises us not to forget that consumers are in control and push marketing no longer works – sage advice for all advertisers and agencies today.

Behind The In-App Programmatic Opportunity

In AdExchanger’s Data-Driven Thinking Column, Janis Zech, COO and Co-founder of of Fyber talks about the growth in mobile programmatic. He posits: “To deliver real results for advertisers and revenue for mobile developers and publishers, look for the emergence of truly device-agnostic or cross-platform DMPs in the next 12 to 24 months. We may actually see even more innovative multichannel attribution companies merging with or becoming DMPs themselves because of their proficiency in working with data.”

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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