Director of Partner Growth, Callum Ridley, is excited to launch the new blog series ‘A Partner's Guide to Marketing Channels’, taking a deep dive on different marketing channels and how partners can take advantage of these channels to ...
Read more >
Today marks the release of the 2021 IAB UK Affiliates & Partnerships Group Buyside Survey Results, which look to provide an industry snapshot that gauges measurement figures, current trends and perceptions for the channel. The survey developed some interesting results ...
We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the ...
Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem.
This is our first year entering the DADIs and this win in partnership with the remarkable and innovative team at Charlotte Tilbury adds even more icing to the cake.
Partnerize releases enhanced Partner Profiles for superior partner management and data insights.
James Coggles, Senior Director UK/FR/DE, for Dealmoon, discusses how Singles Day, along with other holidays on the Chinese shopping calendar, are fast overtaking their western counterparts.
With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season.
At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners and partners can work directly with the brands that drive their revenue and ...
We’re pleased to announce a set of upcoming product enhancements to help partner marketers drive faster growth, mitigate fraud, and streamline time-consuming workflows.
In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide.
We’re delighted to announce a new feature in the Partnerize Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners connect.
Discover insights on affiliate marketing and partnership in this event recap from Australia's leading partners: Cashrewards, Silverbean, ShopBack and Finder.
Misty Brewster has had a byline published about the importance of strong and highly productive relationships between publishers and advertisers.
The partnerships channel has seen explosive growth in the last few years. Yet many brands are still using a set-and-forget approach to manage it. Annabel Gray, Associate Director Australia at Silverbean discusses why now is the time to ...
Alexander Hold of Global Savings Group discusses four misconceptions about coupons and why they're ill-founded in this Partnerize guest blog.
You’ve gone through the timely process of evaluating your partner/affiliate management options. Now it's time to begin the process of going live...
Alexander Hold of Global Savings Group looks at the evolution of the coupon in this Partnerize Guest Blog. Discover the journey of the coupon and how it's now evolved into dynamic couponing.
Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company.
What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships.
Affiliate Summit events offer a tremendous range of attendees from major brands to individuals running petite affiliate sites. And the titles span everything from affiliate specialists to the c-suite. The range of individuals speaks to the universal relevance ...
Most retail marketers have a strong understanding of the critical role that affiliate marketing plays in their mix. Here are five key strategies to help keep your partners happy and focused on building your mutual bottom lines.
Your answers to these five questions can help you decide if partnership can be a great driver for your business and revenue.
An application program interface, or API, helps applications talk to each other without human intervention. It allows a program or application to essentially bring data and functionality to users without making them leave the application. APIs make the ...
Performance Horizon recently hosted its first Roundtable in Singapore. Customer Success Director Stefanie Colley discusses key trends and themes from the event.
Strategic Alliances Director Michael McNerney does a round-up of our Transformational Partnerships NYC Event and key discussion points.
Jessica Goodall looks at partner marketing and the opportunities finance brands are missing to sell to users at different life stages.
We attended an affiliate marketing masterclass where we discussed the future of affiliate marketing and the key trends that may have significant impact on 2018
Customer Success Manager Jake Dipple looks at why affiliate marketers should bring their partner program in house and the benefits they'll receive by doing so.
Tokyo-based Tsuyoshi Koga tells the story of a Japanese department store that achieved success with partner marketing.
George Gray looks at three ways travel brands can better utilise marketing partners to drive customer acquisition and own the customer once again.
The latest blog from Stefanie Colley looking at Transformational Partnerships and the next step from affiliate marketing to partner marketing.
Brands are shifting towards technology to manage their partnerships and affiliates--which means the service required to support these them has evolved too.
How did Pandora carve—and cement—a space for itself in a new market? By forging innovative partnerships that drove growth for the brand.
Affiliate marketing has evolved into more than just links through online publishers and now include a much wider swath of both online and offline partners.
We take a look into disruptive organisations and the types of marketing partnerships they're undertaking, diving into how they've achieved true success.
For publishers, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
For travel brands, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
For travel brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
We compare articles from 2015 and 2016 that predicted what digital marketing trends would be big in the coming year and evaluate how things have progressed.
We work across more than 214 countries and territories, offering both local expertise and global capabilities. Get in touch to learn more or follow us to stay informed.
© 2021 Performance Horizon Group Limited. All rights reserved.Partnerize is the trading name of Performance Horizon Group Limited – Registered in England & Wales 07188234Level 8 West One, Forth Banks, Newcastle Upon Tyne, NE1 3PA. United Kingdom.