How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Nov 10, 2016
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Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

Both ebookers and Performance Horizon understood that an effective strategy would be critical to succesful migration. Leveraging Performance Horizon’s technology enabled ebookers to improve their efficiency and make their partner and affiliate marketing program more profitable. 

Results

  • Successful migration of 51 key partners in less than 24 hours

  • Better user experience & reduced fraud

  • Increased profitability by 34%

“Establishing a clear plan from the start was vital to the success of our migration. Communication was key to keeping us on track, and Performance Horizon met the tight deadlines we had in place.”

– Ed Goldswain, Director of Meta & Affiliates, ebookers.com

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Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Partner Growth Manager

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager APAC

19

Director Of Partnerships

22

Customer Success Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14