How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Nov 10, 2016

Family in Airport

Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

Both ebookers and Performance Horizon understood that an effective strategy would be critical to succesful migration. Leveraging Performance Horizon’s technology enabled ebookers to improve their efficiency and make their partner and affiliate marketing program more profitable. 

Results

  • Successful migration of 51 key partners in less than 24 hours

  • Better user experience & reduced fraud

  • Increased profitability by 34%

“Establishing a clear plan from the start was vital to the success of our migration. Communication was key to keeping us on track, and Performance Horizon met the tight deadlines we had in place.”

– Ed Goldswain, Director of Meta & Affiliates, ebookers.com

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