Your Definitive Guide to Partnerships: The Americas Edition

Jul 21, 2021
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Ecommerce in North America alone is estimated to be worth $912B—growing at a staggering 13% rate annually. While North America still accounts for the highest proportion of this market, countries in South America saw a 37% retail ecommerce expansion in 2020, largely shaped by the global pandemic. Couple this with the fact that a recent Gartner survey indicates that 65% of CMOs cite an increase in spend in affiliate and the partnership channel, and it’s clear that the opportunity that exists for partnership in AMR is not only already sizeable but growing exponentially.

To further support the fact that ecommerce growth is on a serious rise, eMarketer reports a 30%+ jump in October 2020, catapulting the online shopping shift projections by nearly two years. Further, executive marketers who embrace the channel, value partnership highly for customer acquisition, spend control and brand safety. All things considered, it’s easy to see why more than 81% of brands and 84% of publisher partners turn to partnership for predictability, control and measurable success.

When it comes to partnership success in the Americas in 2021, whether you are new to the channel or simply looking to accelerate profitable growth from your existing partners, you need to understand exactly how partnerships work here. To this end, we’re pleased to bring you an informative guide, and extended toolkit, to help make your partnership or affiliate programs a success.

Our Definitive Guide to Partnerships the Americas Edition, is split into two key sections. First, you’ll receive a run-down on all things affiliate in the Americas with some useful tips and tricks to apply when it comes to managing your affiliate and digital partnerships. Second, you’ll receive some tools and worksheets you can use to help put these insights into practice. This informative guide is available to download now!

If you would like to learn more about how Partnerize can help you succeed, please reach out to us at info@partnerize.com.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

CMO, RevLifter

2

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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