Category: News

Partner Perspective: Student Beans

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we highlight Student Beans!

STREAM NOW: What to Know About Diversifying your Affiliate Partnerships

Stream our latest webinar where our own Erin Killian, VP of Agency & Prime and Michelle Morgan, Director of Publisher Development at Acceleration Partners, hosted an informative session which shared data around partner signup trends, insights about their contribution to growth and revenue and highlighted how to incorporate new non-traditional partners into your affiliate programs.

Six Strategies To Make Your Partnerships As Strong As An Ox

The ox is said to represent hard work, reliability, and transparency. And that’s exactly what your partnership strategy should aim to be as we enter the year of the ox. As we start a new lunar year it’s a great time to reset and take a closer look at your approach to partnership. What’s gone […]

Navigating the News Media Bargaining Code: How Australian Marketers Can Utilize The Partner Channel to Drive Operating Leverage

For consumers, digital advertising has exponentially enhanced the purchasing environment. With just a few clicks, shoppers can make well-informed buying decisions without ever needing to leave the comfort of their couch. However, for marketers, the dependency on these digital advertising platforms is increasing at an unsustainable rate. This has recently been emphasized in Google and […]

Partnership in a Post-Brexit World

After spending 2020 pondering the ‘what ifs’ that would arise from a no-deal and the potential upheaval this would bring to Europe and indeed globally, at 11pm on the 31st December 2020 the chimes of Big Ben rang to signal the U.K. officially leaving the single market, with a trade deal in place. But what are the implications of the deal and how can the partnership channel navigate and indeed support brands in their digital marketing efforts to counteract any adverse effects?

In the Rearview and On the Horizon: It’s Always Been About the Client

Every year’s end warrants reflection, an annual review that is particularly arduous following an unprecedentedly turbulent 2020. In more ways than one, 2020 shook the foundation of operations we once knew as steadfast and reminded us how quickly best laid plans and intentions can become curtailed. The sheer magnitude of challenges faced in 2020 likely […]

Black Friday Insights with Afiliza

Partnerize recently interviewed Angelica Boué from Afiliza, to talk about the key trends she saw across EMEA over the critical holiday period of Black Friday, and what this meant for the partnership and affiliate industry.

2020 Product Retrospective – Simplicity, Automation and Optimization

As we reflect back on 2020, it has been an eventful and at times, challenging year for many of our customers and partners. Despite these challenges, we’ve made some important, strategic investments into our product and platform, with the goal of making partner marketing more customer-centric, and providing our customers and partners the chance for greater returns. In terms of product innovation that we have released through 2020, here are some highlights grouped around three of our key product themes of Simplicity, Automation and Optimization.

Partnerize Wins Two Awards at the 2020 IPMAs!

We are proud to share that Partnerize was named Best SaaS Platform at the 2020 International Performance Marketing Awards, held virtually Tuesday night. In fact, we are doubly proud because, alongside this, we won a second award with our customer Farfetch for Best Performance Marketing Campaign – APAC. These annual awards recognize the very best in […]

Partnerize CS Leaders Recognized in the PI 50

We are proud to announce that two of our Partnerize Customer Success team members in EMEA have been included in this year’s edition of the PerformanceIN 50. Carys Roche, Customer Success Team Lead and Georgina Gray, Client Success Director, join the annual global list of the year’s most exceptional, inspiring and influential individuals who are pushing the conventional boundaries to improve the performance marketing channel.

6 Powerful Ways to Boost Your Holiday ROI

The 2020 holiday season is widely expected to see record-setting e-commerce sales. The global events of this year – not least the COVID-19 pandemic – have caused major changes in consumer behavior, accelerating the shift to digital in remarkable ways. For example, McKinsey reports that during the first quarter, e-commerce penetration in the US more than doubled. 

9.9 Super Shopping Day Trends: Data and Results for 2020

September 9th, or ‘9.9’, has become a major online shopping and promotion day for retailers and brands across the APAC region. Originally developed as a major promotion by Shopee, 9.9 is often called Southeast Asia’s ‘Super Shopping Day — the region’s version of Black Friday, Cyber Monday, or Singles Day. 

Unlocking Influencer Growth Through Your Partner Marketing Program

Influencer marketing has been growing steadily for years now, with many brands looking to use the channel not only for brand awareness but also for direct sales and revenue growth. If your company is among the brands investing in this area, you should consider how you actually define influencer marketing and the priorities for your brand in this channel. Once you’ve done that, you can begin to consider the best technology partner to work with to unlock growth.

Partnerize TEI Study by Forrester Reveals 330% ROI

We recently commissioned Forrester Consulting to assess the ROI, benefits, and payback period for a brand to switch from a network to Partnerize. The study reveals that enterprise brands switching to Partnerize from a legacy affiliate network experience 330% ROI and investment payback in less than three months.

How Partnership Unlocks Incremental Growth

It can be a challenge when it comes to defining incrementality is and what it means to your business. For some marketers, incrementality means net new customers, for others, it is purely an uplift in sales, and for others, it is repeat purchases and lifetime value.

Partnerize Acquires Pepperjam

Today we officially announce Partnerize’s acquisition of Pepperjam, a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients. With a rich history in affiliate marketing technology and managed services, Pepperjam developed a well-respected presence in North America as a leading provider to 1000+ retail and direct-to-consumer brands.

Our New Partnerize Resource Center Has Launched

At Partnerize, we work hard to provide the best technology for advertisers and partners to maximize profitable growth, automate processes, and make partnership a primary business channel. In addition to great technology, we pride ourselves on providing excellent service through our global customer success and support teams. Adding to these two strengths, we are pleased to introduce the Partnerize Resource Center, which empowers our end-users with more holistic self-guided support. The Resource Center also puts Partnerize product announcements front and center so our clients and partners stay informed of the latest and greatest from our team.  

Will Changes to IDFA Usage Rules Affect Partnership Programs?

In mobile app tracking, the IDFA is a commonly used tool to help track and attribute user behaviors, including installs. It is currently the most widely used identifier for the mobile measurement platforms (MMPs) and the entire mobile industry, so this decision is significant.Partnerize and Mobile MeasurementPartnerize offers a suite of mobile tracking solutions under the name Partnerize AllTrack. Many of our brand clients and partners rely on AllTrack to capture clicks, conversions, and other events that take place in mobile web and mobile app environments.