Byline: Affiliate Marketing — Does It Need Rebranding?.

Jul 10, 2018
Share on facebook
Share on twitter
Share on linkedin
Share on email

Our friends at PerformanceIn just published a byline from us about the need for affiliate marketers to shine up the affiliate brand. Our own Charlie Calabrese, a long time veteran of the space, makes a candid assessment along with some great recommendations. Here’s a little excerpt to whet your appetite. 

I remember the first time I heard the words “affiliate marketing”. The term sounded strategic, sophisticated and results-oriented. For those of us that know the space well, that’s exactly what affiliate has always been about. We’ve always understood how brand and publisher partnerships deliver outstanding ROI — even as they enhance brand equities and reputations.

But not everybody thinks so positively when they hear “affiliate marketing.” Instead, some draw negative associations based on historic issues in the industry. In the early days, brands rushed into the affiliate space – often without having thought-through strategies, measurement plans, and safeguards that ensured best results. As the money poured in, so did fraudsters anxious to get a piece. Further, imperfect partner vetting processes occasionally meant that ads for great brands showed up in not great places.

Fast forward 15 years, and I’d argue that what we call “affiliate” is one of the most accountable and clean segments of digital. The vast majority of affiliate programs now pay only after a confirmed purchase, so investment is perfectly aligned to results. In addition, with proper tracking and verification, brands can ensure that their products are featured only in appropriate environments.  

You can read the entire post here

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

Subscribe to our blog