Affiliate Marketing by the Numbers: Turn Your Advertising Into a Profit Center.

May 24, 2021
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The past year and a half served up a quite the universal conundrum to marketers: Meet the ever-growing demand of consumer expectation—but do so with a significantly tightened ad budget. A tall order that would leave even the most seasoned pros reeling. However, a bright spot exists for marketers to recalibrate the traditional rules—and has existed for decades: affiliate marketing. In fact, one of the most valuable lessons marketers learned in 2020 came because of tightening ad budgets.

With so much unpredictability swirling, an awakening occurred, and we soon saw marketers leaning heavily into the safety and predictability of affiliate marketing’s pay-for-performance model. They realized there was insulation in this channel’s inherent performance model. And if they came for the safety, they stayed for the results. Specifically, many arrived thinking the channel would be flooded with coupon and loyalty partners, but instead found droves of high-quality content partners—partners many could not afford to work with in other paid channels. In fact, content truly proved itself to be king in 2020 as they experienced the largest growth of revenue share YTD—64%—more than any other partner category with Partnerize.

More than a trend, we saw working with content partners become a mainstay not only in Q4 2020, but well beyond into 2021 as marketers continue to master turning partnerships into profit centers.

Want to learn more facts about the channel trusted by so many of today’s winning marketers? Download our Affiliate Marketing by the Numbers infographic today.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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