Often, affiliate strategies have a simple goal—to acquire new customers and drive more revenue for your business. If you’re only seeing fractional improvement and growth in your affiliate channel year-over-year, you’re missing an opportunity to ...
Return on Investment, ROI
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For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives.
We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing.
We hosted an educational seminar featuring Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. Here are some performance marketing takeaways for travel.
Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes.
Booking APIs that are changing where and how consumers book travel. They are also changing performance marketing for the entire travel industry.
For today’s roundup of performance marketing and digital marketing news, reports and insights, we found a few items to kick off the week.
Performance Horizon exhibited at the Great North East Tech Talent jobs and skills fair to educate talent on what it's like to work in performance marketing.
The Performance Horizon team celebrated achievement and innovation alongside other industry leaders at the annual Performance Marketing Awards in London.
The marketing department is rapidly shifting from cost to profit center, and performance marketing is fast becoming the priority.
We work across more than 214 countries and territories, offering both local expertise and global capabilities. Get in touch to learn more or follow us to stay informed.
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