Partnerize announced its integrated partnership with Button, a mobile-first technology provider that delivers mobile optimization technology to helps marketers increase conversion rates and profitability of paid channels, while enabling them to achieve new outcomes such as driving app ...
We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing.
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For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.
There are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.
The affiliate marketing channel is evolving into digital partner marketing, and technology is aiding in its development.
Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize.
Digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.
One category at the 7th Annual StarTrack Online Retail Industry Awards drew attention to a topic of utmost importance for every brand: mobile commerce.
We hosted an educational seminar featuring adidas, Visa, Quidco, and Performance Horizon. Here are some performance marketing takeaways for retail.
In today's complex digital partner marketing landscape, migrating and onboarding thousands of partners can be painful without the right technology and support.
Has your affiliate marketing program stalled? Here are three possible reasons and ways to put the focus back on driving margins and growth.
For most businesses, metrics such as return on investment are critical to determining success. Here are five KPIs to track in order to stay ahead.
Return on Investment, ROI
For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives.
We hosted an educational seminar featuring Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. Here are some performance marketing takeaways for travel.
Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes.
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