WHICH MARKETING CHANNEL DRIVES $14 IN SALES FOR EVERY $1 SPENT?
According to a 2015 Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and the IAB, affiliate marketing is the only online advertising channel that provides a 14:1 return on ad spend (ROI). This return makes this channel one of the most efficient channels.
ONLINE PARTNER & AFFILIATE MARKETING CHANNEL.
The online partner and affiliate marketing channel consists of traditional affiliates, such as coupon & rebate sites, blogs and similar sites. The online marketing partner element represents non traditional partners such as meta search engines, loyalty sites, music discovery sites and apps. For example, tradditional affiliates are ebates.com, znet.com or coupons.com, etc. Examples of non traditional partners include Kayak.com, Tripadvisor, Plenti, Shazam, etc.
ARE YOU GETTING YOUR (UN)FAIR SHARE?
The question “are getting your unfair share?” is based on how successful marketing can make one company sell more products than another one–even if the product’s functionality or utility is roughly comparable. Therefore, marketing enables one company to get larger market share than they “deserve,” i.e. an “unfair” share of the market. Our best customers use data and close cooperation with their marketing partners to obtain more business than their competitors. In other words, how can we help you to get your “unfair” share? Our current customers are already getting theirs….
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