$14 in Sales Driven by $1 in Spend??

Jun 23, 2016
Share on facebook
Share on twitter
Share on linkedin
Share on email

WHICH MARKETING CHANNEL DRIVES $14 IN SALES FOR EVERY $1 SPENT?

According to a 2015 Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and the IAB, affiliate marketing is the only online advertising channel that provides a 14:1 return on ad spend (ROI)This return makes this channel one of the most efficient channels.

ONLINE PARTNER & AFFILIATE MARKETING CHANNEL.

The online partner and affiliate marketing channel consists of traditional affiliates, such as coupon & rebate sites, blogs and similar sites.  The online marketing partner element represents non traditional partners such as meta search engines, loyalty sites, music discovery sites and apps.  For example, tradditional affiliates are ebates.com, znet.com or coupons.com, etc.  Examples of non traditional partners include Kayak.com, Tripadvisor, Plenti, Shazam, etc.

ARE YOU GETTING YOUR (UN)FAIR SHARE?

The question “are getting your unfair share?” is based on how successful marketing can make one company sell more products than another one–even if the product’s functionality or utility is roughly comparable.  Therefore, marketing enables one company to get larger market share than they “deserve,” i.e. an “unfair” share of the market. Our best customers use data and close cooperation with their marketing partners to obtain more business than their competitors.  In other words, how can we help you to get your “unfair” share? Our current customers are already getting theirs….

WANT TO ESTIMATE YOUR POTENTIAL BUSINESS IMPACT?

Use our revenue forecaster below to estimate your potential revenue increase as well as your potential profitability gains.

 

Recently added
Hot topics
General (76) Technology (50) Company News (48) Partnerships (44) Partner (43) Events (39) Retail (38) Data (35) Affiliate (35) Business Considerations (28) Ecommerce (17) Awards (16) Data Driven Marketing (15) Product (13) Travel (12) Research (11) Training & Education (11) Southeast Asia (10) partner marketing (9) Affiliate Trends (8) Pixel Tracking (7) Product News (6) Guest Blog (6) Finance (6) Holidays (6) Partnerize (5) Considerations (5) Influencer Marketing (5) AI (5) Fraud (5) Support (5) Agencies (4) Affiliate Awards (4) Optimisation (4) Round-Up (4) Mobile (4) Influencers (3) CMO (3) Tracking (3) Automation (3) Black Friday (3) Holiday (3) Insurance (2) Migration & Deployment (2) Acquisition (2) Commissions (2) performance partnerships (2) Charlotte Tilbury (2) DADI Awards (2) Performance Marketing (2) Apps (2) Cyber Monday (2) Single's Day (2) Webinars (2) Charlotte Tilbury Magic Makeup Stars (2) Influencer Awards (1) Magic Makeup Stars (1) Partnership Software (1) Technology Awards (1) Business Awards (1) Top 1000 British Companies (1) digital marketing (1) holiday shopping (1) partner strategy (1) partner program management (1) Drum Awards (1) performance program management (1) q4 (1) CEO (1) Partnership Growth Index™ (1) Banking (1) Client Win (1) partner growth (1) Best use of Affiliate (1) Dealmoon (1) 2021 predictions (1) Artificial Intelligence (1) Machine Learning (1) S2S (1) Apparel (1) Millennials (1) Safari (1) Case Study (1) ROAS (1) Career (1) OR19 (1) SEO (1) Agency (1) Platform (1) direct relationships (1) Chinese Shopping Calendar (1) Chinese Valentines Day (1) Charity (1) Privacy (1)

Can't find what
you're looking for?

Request a demo

REQUEST A DEMO

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Partner Growth Manager

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager APAC

19

Director Of Partnerships

22

Customer Success Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14