$14 in Sales Driven by $1 in Spend??

Jun 23, 2016
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WHICH MARKETING CHANNEL DRIVES $14 IN SALES FOR EVERY $1 SPENT?

According to a 2015 Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and the IAB, affiliate marketing is the only online advertising channel that provides a 14:1 return on ad spend (ROI)This return makes this channel one of the most efficient channels.

ONLINE PARTNER & AFFILIATE MARKETING CHANNEL.

The online partner and affiliate marketing channel consists of traditional affiliates, such as coupon & rebate sites, blogs and similar sites.  The online marketing partner element represents non traditional partners such as meta search engines, loyalty sites, music discovery sites and apps.  For example, tradditional affiliates are ebates.com, znet.com or coupons.com, etc.  Examples of non traditional partners include Kayak.com, Tripadvisor, Plenti, Shazam, etc.

ARE YOU GETTING YOUR (UN)FAIR SHARE?

The question “are getting your unfair share?” is based on how successful marketing can make one company sell more products than another one–even if the product’s functionality or utility is roughly comparable.  Therefore, marketing enables one company to get larger market share than they “deserve,” i.e. an “unfair” share of the market. Our best customers use data and close cooperation with their marketing partners to obtain more business than their competitors.  In other words, how can we help you to get your “unfair” share? Our current customers are already getting theirs….

WANT TO ESTIMATE YOUR POTENTIAL BUSINESS IMPACT?

Use our revenue forecaster below to estimate your potential revenue increase as well as your potential profitability gains.

 

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

CMO, RevLifter

2

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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